Electronically charged atoms, called ions, are everywhere, in everything. The newest idea in hair works with ions to allow coloring and straightening chemicals to penetrate more deeply while actually improving the structure of your hair. The results are amazing - shiny, silky, super soft, and low- maintenance.

Color
Using no ammonia or peroxide, negatively charged color anchors to the positively charged hair like a magnet, smoothing damage along the way. Shades are brighter and longer-lasting than conventional color, and the color truly improves the condition of your hair.

Bonus: An Elumen Return treatment can remove the color a week after dyeing, so you can go for a wilder color without commitment.

Straightening
While ionic straightening techniques are easier on your hair than traditional relaxers, healthifying they are not. These treatments, like the popular Japanese system, and newer brands, like Bio Ionic Natural Ion therapy, use negative-ion chemicals to break down curly hair's molecular structure. It's then flattened and rehydrated with protein - making it frizz-free, silky, straight, and weatherproof. The benefit is waking up with straight hair - you cut out hours of styling. But regular upkeep with ultramoisturizing products is essential.

Where to get it:
Seattle, WA
London House, 206-244-3006
COST: Color, $80.
VIBE: An Asian-themed oasis with 17 stylist, day spa, a fully loaded boutique, and, of course, an espresso bar.

Portland, OR
Richard Herrera About Hair,
503-228-5092
COST: Color, from $65. Straightening, from $450.
VIBE: The Portland Trail Blazers Dancers get their hair done here; Gloria Steinem has, too. The bustling space has been on the Portland radar for 35 years.